These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that let users win points for redemption at the carrier’s stores. >> MediaPost

With a heavy use of social media, Groupon’s recent Gap offer proved to be its most successful yet. The campaign utilized Twitter’s “Earlybird Offers” special of the day and Gap’s Facebook “Likers” to relay the offer. >> ClickZ

Using special bracelets that transmit RFID signals, Coca-Cola is integrating Facebook’s “Like” feature in real life. >> AdLand

As a part of Quaker Oats’ new campaign, “Does your breakfast make you amazing?” they’re teaming up with the co-host of NBC’s The Biggest Loser, Bob Harper to engage Facebook fans in a dialogue about their breakfast. >> Brandweek

Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises. >> MediaPost

NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage. >> NASA Blog

The Boston Celtics’ Senior Director of Sales and Marketing Operations, Matt Griffin, discusses the success of the Celtics Facebook application game in growing their e-mail database. >> DMNews

Puma’s new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content. >> Puma

Ford’s unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers’ top Super Bowl ads. >> MediaPost

Monique Kumpis, Hyundai’s Experiential Marketing Manager, discusses how Hyundai’s “Uncensored” testimonial campaign is rooted in social media. >> ClickZ

Disclosure: AT&T and Ford are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] gaspedal [dot] com.

iStrategy – September 15-16, Chicago, IL >> http://www.istrategy2010.com/chicago/

Social Media Optimization Summits – September 16-17, Dallas, TX >> http://optimizationsummits.com/new-media/the-power-of-place/

New Marketing Experience – September 21, Chicago, IL >> http://event.nmlevents.com/chi/

Web 2.0 Expo – September 27-30, New York, NY >> http://www.web2expo.com/webexny2010/

FaceBook Success Summit 2010 – October 5-26, Online >> http://www.socialmediaexaminer.com/fbsummit10/

BlogWorld & New Media Expo — October 14-16, Las Vegas, NV >> http://www.blogworldexpo.com/index.aspx

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Nokia is seeking a Product Manager of Social Media who would be involved in the sharing of media from web and mobile devices to a range of destinations. >> New Media Hire

Salesforce.com recognizes the importance of engaging in online conversation and is in need of a Social Media Community Manager who would be responsible for all things social media. >> Jobs in Social Media

Intel is looking for a candidate with a thorough understanding of web technologies and social networking to fulfill its Community and Social Media Manager position. >> Intel

Fleishman-Hillard is seeking a professional with digital marketing expertise for their Senior Level Digital and Social Media position. >> JobFox

Careers: New Hires

Colleen Carrington joins Concur Technologies as the new Online Marketing Manager of Social Media. >> Colleen’s Blog

Noah Singer announced via Twitter that he accepted a Social Media Marketing Manager position at Microsoft Windows. >> Twitter

The NYC Social Sports Club has hired Tammy Tibbetts as Social Media Specialist to oversee strategy and create new campaigns to engage the company in online social platforms. >> MediaBistro

Martin-Williams Advertising has promoted Zach Pentel to Senior Social Media Strategist. >> MediaPost

We’d like to publicly welcome Wyndham Worldwide, Discovery Communications, and the IRS as our newest members of the Social Media Business Council.

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coca-Cola, and Procter & Gamble — and more than 100 other fantastic, global brands — as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

9/1 Cisco: How we structure social media (Private member call.) Learn more

9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more

9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Target used Twitter to promote their fall fashion show in New York with a series of videos and ads. The show was also streamed live on the event’s Facebook page. >> brandchannel

Chris Bruzzo, vice president of brand, content, and online for Starbucks, shared how social media helped drive more than one million people into stores for Free Pastry Day. >> PRLog

The American Red Cross recently hosted an Emergency Social Data Summit to discuss the use of social media in emergency situations. >> American Red Cross

Craig Shumard, chief information security officer for CIGNA, talks about finding value in social networking tools, implementing a social media policy, and monitoring data leakage. >> FierceCIO

National Geographic is launching an email marketing campaign, incorporating a Facebook “like” button to get people talking about their new feature documentary called “Restrepo.” >> DMNews

Putting news at the center of social media, Forbes launched a new blogging platform that allows marketers to contribute content to both their print publication and their website. >> BtoB

Aon Affinity earned multiple marketing awards for their successful launch into social media, which included their Outstanding Nurse Search campaign on Facebook. >> Advertiser Talk

Facebook will run an “unmarked box” promotion by Hallmark – through which people can win prizes — to celebrate the move of “The Martha Stewart Show” to the Hallmark Channel. >> Multichannel News

OfficeMax has added a Back to School tab on their Facebook page that includes a “Can You Make the Grade?” quiz. >> Facebook

Featuring several international sports stars, Adidas recently launched a social media campaign to promote MiCoach, a new personal coaching application. >> PRWeek

Disclosure: Target and Starbucks are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] gaspedal [dot] com.

Social Media for Financial Services – August 26-27, Windsor, CT >> http://www.limra.com/Events/eventdetail.aspx?id=874

iStrategy – September 15-16, Chicago, IL >> http://www.istrategy2010.com/chicago/

New Marketing Experience – September 21, Chicago, IL >> http://event.nmlevents.com/chi/

Web 2.0 Expo – September 27-30, New York, NY >> http://www.web2expo.com/webexny2010/

BlogWorld & New Media Expo – October 14-16, Las Vegas, NV >> http://www.blogworldexpo.com/index.aspx

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

DTE Energy is hiring a social media analyst who has experience with a variety of business functions to support the design and execution of social media and business application strategies. >> CareerBuilder

For an opportunity to provide hands-on support for Mayo Clinic’s social media programs and apply social media tools as part of their broader communications strategy, check out this opening for a public affairs associate. >> Mayo Clinic

Cision needs a social media marketing coordinator to build targeted online media plans, manage the Cision Network Community, and support social media marketing campaign objectives. >> Cision

Calling all cookie lovers! Otis Spunkmeyer needs a digital marketing manager to integrate strategic social and digital initiatives into the overall business strategy. >> Otis Spunkmeyer

BlueCross BlueShield of Tennessee is hiring a social media communications consultant with health care financing experience to oversee research, development, and implementation of social media content and programs. >> BlueCross BlueShield

Careers: New Hires

Natascha Thomson announced via Twitter that she has accepted a social media audience marketing position at SAP. >> Twitter

CTV has promoted Alon Marcovici to the position of executive vice president of digital media. He will oversee the company’s initiatives across all digital platforms. >> CNW

Rodrigo A. Sierra was named senior vice president and chief marketing officer at Johnson Publishing Company where he will be responsible for public relations, brand management, research, digital, and social media strategy. >> Johnson Publishing Company

Ketchum Public Relations has hired Sean Gelles as their director of research, digital, and social media management. >> Twitter

Disclosure: Mayo Clinic and SAP are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

We’d like to publicly welcome REI, Cintas, Fairmont Raffles Hotels International, and Premier Farnell as our newest members of the Social Media Business Council.

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coca Cola, and Procter & Gamble – and more than 100 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

9/1 Cisco: How we structure social media (Private member call.) Learn more

9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more